Creative workshops

In addition to my art practice I also conduct a number of professional and amateur workshops and training sessions.

My professional courses draw on my 20-plus years experience in content marketing; providing visual and editorial content for top retail brands and magazines. In these sessions I share the insights I’ve developed working on creative content for well-known UK brands as well as the skills gained developing my own online business.

I currently run two professional sessions. These workshops (and tailored one-to-one creative mentoring) help fledging creative businesses develop their brand and hone their content across a range of channels.

Presenting your brand: photography basics
This aims to enable start-up businesses to show off their talents in the best possible light to help make a creative business flourish. We look at product and lifestyle photography and brand identity. This introductory how-to covers the basics of product photography, presenting your brand online, a brief dos and don’ts guide and some handy pro tips on how to market a creative business in a professional and authentic manner. 

Being seen: Copywriting and SEO
This is a start-up guide to getting products noticed and brand name out there by mastering some key copywriting skills. We explore how to use words as a weapons to get the right people to find products and to engage with the brand. This session covers copywriting, writing with the customer in mind and SEO ( Search Engine Optimisation) – about the best tool there is for driving people to product pages online.

I also run customer and retailer workshops as well as sales and marketing staff training sessions on behalf of uni-ball. Plus I regularly conduct a series of in-store demos and trade shows showcasing drawing techniques as well as appearing on Create and Craft TV.  I am comfortable with large groups, small teams and one to one sessions.

I also provide a range of illustration, ink, pencil, watercolour and ink drawing classes and workshops at Elm Farm Studio in Little Tey.  Here I talk my students through every aspect of creating the illustration, going on the ‘journey’ with them. I’ve designed all my workshops for people to gain confidence in their mark-making and drawing skills.

All my workshops are friendly and informal, however you will leave them having learnt something. I want everyone to walk away with something they feel proud of or some knowledge they can start using from the get-go.

I’m very happy to work with people on developing illustration, creative start-up workshops at their studios or shops.