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Monday Moodboard: Penguin book design

Penguin Book Design Penguin book design has been an obsession of mine since I was a teenager when I spent an awful lot of time in libraries. Probably too much time if I’m being honest.

In those days I was continually on the hunt for new words, stories and worlds, I used to get lots of books out on spec. I read a lot of duds but I also came across a lot of good stuff too that has stayed with me.

The cover design played a very big part in my decision making process. From the classic orange cover fiction and stylish mid-century illustration to the glorious repeat patterns, it is all the stuff of wonder and as much of an inspiration as the words inside. As a consequence of this I read a lot of books published by Penguin; a great deal of classics and quite a few poetry collections. I’ve now bought a lot of the books that I borrowed and devoured during my teenage years (the ones I enjoyed at least).

As Creative Director of an indie publisher, I design all the books for Dunlin Press. So my youthful interest has become increasingly important now I’m a grown-up. When approaching the layout for each Dunlin Press book I always ask myself, “What would the Penguin designers do?”

 

 

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Drawing of the week: Fox Terrier

Fox Terrier
My drawing of the week is of a dog – a lovely fox terrier.

I drew this by accident. I was actually going to draw a fox (and I will next week) but I came across this breed of dog while image researching and remembered how much I like them. So I thought I may as well draw this little fella.

A little bit about a fox terrier…
Wire fox terriers (as seen here in my watercolour and ink illustration) are known for their energy and intelligence. They have a low boredom threshold (like me and Dr B)  and require stimulation, exercise (I should do more of that) and attention (we all need that).  They are bred to be independent thinkers (I really like that).

Now, all that remains is for me to try and persuade Dr B that we need one as a pet in our lives.

 

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Drawing of the week: Hare

Hare illustration (c) Ella Johnston ellasplace.co.ukHere’s my drawing of the week – a lovely wild hare.

I mentioned last week that I’m branching out with my drawing and illustration, challenging myself to do new things so… Here. Hare. Here*.

As usual this earnest looking little fella was created using watercolour and fine-nibbed felt tip pen. I really enjoyed doing his whiskers and eyebrows – a fun bit of mark-making if ever there was.

* With apologies to Bruce Robinson.

 

 

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Drawing of the week: A rainbow unicorn!

Unicorn Print Ella Johnston. Available on Not On The High Street.

I know. Me? A rainbow unicorn? Drawing of the week? Yes, yes and yes.

The unicorn is a very special drawing for me as it meant doing something out of my comfort zone and taking a bold step.

Last month I visited the Not On The High Street partner day – it’s a great event for all the sellers on the site to come together learn from each other while also getting insights and advice from the NOTHS team. One of the services they offered was a clinic looking at my shop and evaluating all my products. To be honest this was a big deal for me – after creating the illustration, designing the products, shooting them, writing the products and marketing them, sometimes criticism, however useful, constructive and helpful, can be hard to take. But I have resolved this year to take the advice, learn from any criticism and act on it and most of all not to take things personally. So I made use of this years clinic for my shop.

Actually I received very little criticism. I was on trend, my products and photography were really good and I got the word ‘beautiful’ a lot (always good). I just needed to work on my SEO and put some of my products into a more lifestyle setting. After all that stealing myself it was one of the most positive experiences I’ve ever had.

Unicorn Print Ella Johnston. Available on Not On The High Street. God, this is getting to be a long story, sorry.

Anyway I asked the women running the clinic if there was anything I could do to improve my offering, anything my style could be suited too, anything new I could try. “A unicorn” they said, “Create a range with a unicorn.”

Okay.

But I don’t do girly stuff. I don’t do fanciful stuff.

Why don’t I?

Why don’t I try something I’ve not explored before?

So I set about answering this brief. I wanted to do it with enthusiasm, integrity, honesty and love, like I do with all of my illustrations. After lots of visual research, I got really excited about this new challenge and set myself seven days to create the illo then get it onto a print and get it into the shop.

I picked up my watercolour paints and fine nib black pens and went to work. Dr B was quite surprised, he envisaged a mythical, goth type creation instead he got a handsome steed with a rainbow mane – a girly unicorn!

Unicorn Print Ella Johnston. Available on Not On The High Street. So here is the unicorn print. I’m immensely proud of it as it represents more than a drawing but is a symbol of my journey as an illustrator and as a person, leaping into the unknown and trying something new. I’m hanging this bad boy in my office now to show me why it’s so important to keep striving. You can buy my print on Not On The High Street. 
Unicorn Print Ella Johnston. Available on Not On The High Street.

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Monday Moodboard: Midcentury Modern

MCMMoodboard

I’ve many go-tos for inspiration and although you may not think it, mid-century modern design and illustration is one of my favourite sources. That’s why it’s made this week’s Monday Moodboard.

Although my drawing style is heavily influenced by classical botanical illustration, I actually came to it via the route of mid-century modern. How? Well, when you look inside the original mid-century homes, as well as all those gorgeous geo designs,  amazing furniture, playful use of line and fearless colour combinations, there would always be a classic print or two hung on the wall, so I thought “if it’s good enough for them…”

Anyway this is one of my most loved periods for design and illustration I suppose it came from the fact that Dr B and I lived in mid-century apartments for the first 14 years together so we both became interested in this style in terms of design and architecture. For pure nostalgia value here are some pics of our old flat.

mid-century modern flat ellasplace.co.uk mid-century modern flat ellasplace.co.uk mid-century modern flat ellasplace.co.uk

There is so much to find in mid-century modern design, which is why it is such a rich source of inspiration.  I mean just look at the examples on the moodboard. It’s not all about Lucienne Day Calyx fabric (although I blatantly love that design and would have it in every room in the house if I was allowed) or Ercol furniture (although again I adore it and have a lovely 1960s original Ercol dining table and chairs in the kitchen). Design from this period can be ornate and playful and also simple, concise and elegant.

Why this week? I’m currently working on a poetry book for Dunlin Press, an indie publishing house run by me and Dr B. I wanted something that keyed into classic book cover design with a bit of an edge so I’ve been trawling the internet and my design books and the mid-century vibe seems to be the route to explore. I’m not saying our book will look anything like the above but whether you are designing a book cover, thinking about a fabric pattern or imagining a room scheme, in fact whatever creative endeavour you’re undertaking it’s good to have a starting point to kick start your work.

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Monday Moodboard: Vintage illustrations

Vintage Illustration Moodboard ellasplace.co.ukI’ve spent the past seven days hard at it drawing and my go-to source of inspiration is vintage botanical and nature illustrations.

I’m drawn to the detail in each drawing, the application of colour and the simple, clear composition. I believe these illustrations allow the viewer to really see what’s being depicted without distracting backgrounds or off-putting extraneous elements. I think that’s why they’re classics.

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Drawing of the week: Retro flowers

Retro Flowers Ella Johnston

What inspired my retro flower drawings of the week I hear you ask? Well, a couple of weeks ago I was looking at moody botanics and loved the idea of beautiful blooms set against deep dark backgrounds. This also coincided with me becoming obsessed with vintage floral duvet cover designs. And I’m not talking about those pretty ditzy Cath Kidston inspired numbers, no I’m thinking of the type of things I had as a small child in the early 1980s (that were practically 1970s).

MoodyBot_2_20

So I’d thought I’d combine the two themes and create this set of retro floral illustrations and pattern design. I think these would look great on home project and I’m thinking of using them on some cushions and lampshades for a real cosy feel in the bedroom – a little nod to the bedrooms of my childhood.

Retro Flowers Ella Johnston

The flowers I’ve illustrated here are ranunculus, dahlia, peony, rose, hydrangea, anemone, rose and succulent, I deliberately choose round shapes that fit together nicely in a kind of clockwork fashion.

Retro Flowers Ella Johnston

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Drawing of the week: Leaves

Leaves watercolour illustration Ella Johnston
Leaves are my go-to shape for doodling and have been a constant subject for my drawing over the years. The variety, the curves, the veins, the lush texture all provide a rich resource for artists and illustrators.
Leaves illustration Ella Johnston

I recently visited the Botanic Gardens in Cambridge. Among the various planting schemes and a lovely gaggle of ducks (I know that’s the collective noun for geese but you didn’t see these guys), the gardens also boasts an impressive glasshouse where plants from around the world are nurtured and displayed. The rainforest area is fabulous and I was struck by its enormous leaves that cover such large areas.

Leaves watercolour illustration Ella Johnston
The nearest things we get to this is our household plants. So I thought I’d get busy with some  watercolour illustrations and black and white sketches of Monstera, Aralia, Alocacia and Cycad.
Leaves illustration Ella Johnston Leaves illustration Ella JohnstonLeaves watercolour illustration Ella Johnston
Leaves illustration Ella Johnston Leaves illustration Ella Johnston

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Drawing of the week: Blue Jay Bird

Blue Jay Watercolour Drawing Ella JohnstonMy drawing of the week, a blue jay bird, is inspired by nature and by a song. We have regular jays in our local woods and I’m always trying to spot them on my walks.
Blue Jay Black and White Blue Jay Drawing Ella Johnston

Anyway one revealed himself to me last week, where, weirdly I had the Beatles song Blue Jay Way in my head for the rest of the day. So I fancied doing a watercolour and ink illustration of the regular jay’s North American cousin.

Blue Jay Black and White Blue Jay Drawing Ella Johnston

In old African American folklore of the southern United States, the blue jay was held to be a servant of the Devil. I think my one is harbinger of joy.

The blue jay’s colouration is not derived from pigments but is the result of light interference due to the internal structure of the feathers; if a blue feather is crushed, the colour disappears, this is known as structural colouration.

Blue Jay Black and White Blue Jay Drawing Ella Johnston

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Drawing of the week: Peony

Watercolour peony Ella Johnston
In honour of British Flower Week I thought it was only fitting that I drew a few peonies.
Black and white peony sketch Ella Johnston
Frilly, girly and full of glorious flounce, even a single bloom can make a tremendous impact – no wonder they are often a top choice for summer events and weddings.
Peony line drawing Ella Johnston

The flower is also very popular on the internet too, with Elle Decoration reporting that peonies are overtaking the avocado for the most tagged item on Instagram.
Peony line drawing Ella Johnston
The peony is among the longest-used flowers in Eastern culture. Along with the plum blossom, it is a traditional floral symbol of China and is depicted often in traditional Chinese art. They are also used in tattoos, inspired by artist Utagawa Kuniyoshi‘s illustrations of Suikoden, a classical Chinese novel. Here the peony is associated with a devil-may-care attitude and disregard for consequence.

I kind of understand this, the peonies I’ve got in the vase at the moment are so vibrant, full and abundant with glorious colour it’s hard to imagine that in a couple of days time they’ll be shrivelled up and like crumpled paper. But that’s their beauty. These pink watercolour illustrations and black and white line drawings are a stab at making the blooms immortal.

Peony pattern Ella Johnston