Monday Moodboard: Paint strokes

Ella Johnston Monday Moodboard Paint Strokes Visceral and expressive, paint strokes look so cool. Expect to see a lot of these on homewares and fashion next year as they are set to be a key design trend for 2017, hence this week’s Monday Moodboard. You can go for simple lines or big painterly blocks, either way you’ve got a stark, contemporary look made a little warmer with the suggestion of the human hand.

Est: Collected reports from East Anglia, Dunlin Press. Illustration and design by Ella Johnston. dunlinpress.com
Est: Collected reports from East Anglia, Dunlin Press. Illustration and design by me!

These simple marks are very effective and are a real short-cut to a stylish, minimal look. They also say so much, I used them as an illustration device in the Dunlin Press book Est, Collected Reports of Easy Anglia  to suggest landscape and horizons.
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Est: Collected reports from East Anglia, Dunlin Press. Illustration and design by Ella Johnston. dunlinpress.com
Est: Collected reports from East Anglia, Dunlin Press. Illustration and design by me.

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Monday Moodboard: Penguin book design

Penguin Book Design Penguin book design has been an obsession of mine since I was a teenager when I spent an awful lot of time in libraries. Probably too much time if I’m being honest.

In those days I was continually on the hunt for new words, stories and worlds, I used to get lots of books out on spec. I read a lot of duds but I also came across a lot of good stuff too that has stayed with me.

The cover design played a very big part in my decision making process. From the classic orange cover fiction and stylish mid-century illustration to the glorious repeat patterns, it is all the stuff of wonder and as much of an inspiration as the words inside. As a consequence of this I read a lot of books published by Penguin; a great deal of classics and quite a few poetry collections. I’ve now bought a lot of the books that I borrowed and devoured during my teenage years (the ones I enjoyed at least).

As Creative Director of an indie publisher, I design all the books for Dunlin Press. So my youthful interest has become increasingly important now I’m a grown-up. When approaching the layout for each Dunlin Press book I always ask myself, “What would the Penguin designers do?”

 

 

Monday Moodboard: Black and white

Black and white moodboard ellasplace.co.ukTimeless, classy and striking, I love black and white designs. In fact I can’t believe I haven’t featured this on my moodboard sooner.

I hardly ever wear anything other than black and white clothes (occasionally navy or grey but it’s mainly black and white). I also am a massive fan of simple black and white sketches, print and design. The purity, harmony and general all-round elegance is, for me, a total short-cut to cool.

At the moment I’m working on the design for a poetry book. The publication is printed in black and white so I wanted to think of effective shapes and marks that would look strong on the pages without distracting from the words (which are the most important thing). I’ve done lots of research and have settled on something that I’m quite excited about. You can’t see it yet but the book is set to be released later this year so, watch this space.